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Google Analytics

Transform Data Into Actionable Steps That Improve Your Bottomline

Google Analytics Services

Google Analytics (GA) is a data collection software that helps businesses track, analyze and understand user behavior. Using Google Analytics for marketing gives you large volumes of data about who visits your site, what they’re looking for and if objectives are met.

Effective Google Analytics management makes it easier to formulate a growth-driven digital marketing strategy and increase your return on investment (ROI).

Need help using Google Analytics for marketing? Partner with one of the most seasoned Google Analytics companies in the United States and get expert

How Does Google Analytics Work?

Google Analytics collects data from your website and apps to provide insights into your business. It uses a JavaScript measurement code (also known as a tag) embedded on each page of your site to retrieve data.

Technology

Google Analytics is implemented with "page tags", in this case, called the Google Analytics Tracking Code, which is a snippet of JavaScript code that the website owner adds to every page of the website.

Limitations

In addition, Google Analytics for Mobile Package allows Google Analytics to be applied to mobile websites. The Mobile Package contains server-side tracking codes that use PHP, JavaServer Pages, ASP.NET, or Perl for its server-side language.

Popularity

Due to its ubiquity, Google Analytics raises some privacy concerns. Whenever someone visits a website that uses Google Analytics, Google tracks that visit via the users

Privacy

Google offers free Google Analytics IQ Lessons, Google Analytics certification test, free Help Center FAQ and Google Groups forum for official Google Analytics product support.